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Heinz meanz…erm…
Ah. Oh. Oops. Well this is awkward. A QR code – printed on the side of Heinz Ketchup bottles, inviting you to design your own label – pointed at least one surprised German Ketchup-lover towards a...
View ArticleThe dirt-cheap activity tracker and smart-device controller that can change...
Misfit, the company that launched its Flash activity tracker last year at a $50 price point—well below its competitors—is disrupting the market yet again. The company announced today not only that...
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Three things I learned from small data at SXSW
When we think about small data – the tiny behavioral clues around us that can signal huge trends and drive big change for brands – it’s predicated by the assumption that we are increasingly not present...
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SXSW access: The ultimate social currency
For a New Yorker, or anyone who’s ever run the party circuit, you know having “a guy on the inside” is your key to success. At SX, there is a very similar vibe. Badge access, wristbands and guest lists...
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Google I/O 2016: Creating a world rooted in experience
We at the Jack Morton New York office gathered round to watch the Google I/O keynote livestream last month. Google I/O is the information giant’s annual developer festival with hands-on learning,...
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Cannes Lions: How VR can enhance brand experience
Brand experience is once again the buzzword at Cannes. If I received a Euro for every time someone used the term “brand experience,” I could have kept us all in rosé for the week. And this means...
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Vine is dead. Long live Vine.
Another social media phenom, Twitter’s video app Vine, has joined the ash heap of history. But we shouldn’t be surprised. Or sad. The digital landscape is littered with the cutesy logos of...
View ArticleWhat’s missing from your experience tech strategy?
This deck was originally presented at EuBea 2016, the International Festival of Events and Live Communication. The relationship between events and technology is a subject of much debate and...
View ArticleWhy ‘human brands’ are a terrible idea
Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly, chirpy social media personas to painful customer experiences and...
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The gumbification of experience
New event technologies transform environments into storybooks In my new role as strategist and practice area lead for the Experiential Studio at Jack Morton, I’ve been thinking a lot about Gumby. Just...
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